Gregory Graf is the founder and chief executive of Snake River Strategies, a high-end consultancy built to handle online reputation management, SEO, AI visibility, and crisis and political work at a level few firms can reach. His founder profile sits at the center of the firm he leads from his base in Idaho.
For more than 25 years he has taken on the hardest, highest-stakes problems in search and narrative and found a way through, first inside a global brand and now for a select roster of clients.
From a global brand to his own firm
Before launching Snake River Strategies, Graf spent more than a decade leading reputation management and SEO for Melaleuca, the global wellness and consumer-products company. There he owned how millions of people found and understood a worldwide brand across search engines and the wider web.
That decade of defending and building a global name under constant scrutiny is where he sharpened the disciplines his firm now brings to clients. Working in-house at that scale taught him how search results, news coverage, and customer sentiment feed one another, and how a single narrative can move across the web faster than most organizations can respond.
An AI-native approach
Today Graf pairs that judgment with agentic AI engineered directly into the firm's work. Reputation is now shaped as much by what AI assistants say about a person or company as by traditional search results.
His combination of in-house brand experience at global scale with a genuinely AI-native method is one few in the industry can claim. The firm treats generative engine optimization and answer engine optimization as core disciplines rather than add-ons, building for how people actually find information today.
The political lane
Graf's own political projects double as proof of the craft. They include Political Potatoes, his commentary and analysis publication; the Idaho Voter Guide, a voter-information resource that ranks for high-intent election searches; and Idaho Extremism, a research and accountability project.
The work extends into government affairs as well. He has handled lobbying for clients in the cryptocurrency sector and beyond, is registered for government affairs in Idaho, and works with registered partners reaching the federal level and multiple states.
Access and influence
Reputation work at this level runs on relationships. Graf operates among senior political and business leaders and is regularly in the rooms where decisions and narratives take shape.
As he puts it, almost every problem has a solution; it takes the right expertise, technology, and connections to find it. That blend of personal access, technical depth, and AI-native execution is what he positions as the firm's core advantage.
Press and media
Graf's approach to reputation strategy has drawn outside coverage. The Data Scientist profiled how he shapes the future of brand reputation strategies from Idaho, tracing his path from a 30-year career in digital marketing and SEO into political and corporate reputation work. The full founder profile at Snake River Strategies details his background, and his commentary on Idaho politics runs at Political Potatoes, where the publication and its companion podcast reach a wide statewide readership.
Frequently asked questions
Who is Gregory Graf?
Gregory Graf is the founder and CEO of Snake River Strategies, a high-end consultancy that handles online reputation management, SEO, AI visibility, crisis communications, and political and public-affairs work for executives, brands, and political leaders.
What did Gregory Graf do before Snake River Strategies?
He spent more than a decade leading reputation management and SEO for Melaleuca, the global wellness and consumer-products company, where he managed how millions of people found and understood a worldwide brand across search.
What does Snake River Strategies do?
The firm solves reputation, search, and influence problems, pairing SEO and AI-visibility work (GEO and AEO) with online reputation management, crisis PR, public relations, and political and government-affairs strategy, with agentic AI built into the work.
Where is Gregory Graf based?
He is based in the Eagle and Star, Idaho area, where Snake River Strategies keeps its office, and works with partners reaching the federal level and across multiple states.
What political projects has Gregory Graf built?
His own projects include Political Potatoes, a commentary and analysis publication; the Idaho Voter Guide, a voter-information resource; and Idaho Extremism, a research and accountability project.