Leonardo.Ai is an AI image and video generation platform built for designers, marketers, and game artists who need production-ready visuals fast. It gives users access to dozens of image models in one browser-based studio, along with tools for fine-tuning custom models and editing images in real time.
What does Leonardo.Ai do?
Leonardo.Ai turns text prompts into images and short videos using a library of more than 80 models, including its own foundational models Phoenix and Lucid Origin alongside third-party options like FLUX. Phoenix is built for strong prompt adherence and can render readable text within an image, while Lucid Origin is tuned for high-fidelity, Full HD output with accurate in-image text, which makes it a common pick for branded or promotional graphics.
Beyond one-off image generation, the platform includes a real-time canvas for iterative editing, tools for training a custom model on your own reference images or brand style, and a token-based credit system that charges more for computationally heavier generations, like Alchemy-enhanced renders or video, and less for a basic image.
Core features
- Access to 80+ image and video models, including Leonardo's own Phoenix and Lucid Origin models plus third-party options.
- Real-time canvas for making iterative edits to a generated image without starting a new prompt from scratch.
- Custom model training so a brand or artist can generate images that consistently match a specific style.
- Video generation built directly into the same workspace as the image tools.
- A Fast Token system with a rollover bank so unused monthly tokens carry over up to a plan-specific cap.
- Top-up token packs that never expire, for teams with occasional heavy usage spikes.
- Full commercial IP rights over generated images for paid subscribers.
- API access for teams that want to integrate Leonardo's models into their own apps or workflows.
Use cases
Marketing teams use Leonardo.Ai to generate campaign visuals, social graphics, and product concept art without booking a photographer or illustrator for every asset. Game and concept artists use it to rapidly explore character and environment designs, then train a custom model to keep a consistent visual style across a project.
Leonardo.Ai is also a practical option for teams already inside Canva's ecosystem, since Canva acquired the company in 2024 and has been integrating its models into Canva's own design tools.
Pricing
Leonardo.Ai has a free plan that includes 150 Fast Tokens per day with no rollover. Paid Solo plans run Apprentice at $12 a month, Artisan at $30 a month with 25,000 tokens included, and Maestro at $60 a month, each with a discount of up to 20% for annual billing. Unused tokens roll into a bank up to a tier-specific cap, and separate top-up token packs are available and do not expire.
How to use Leonardo.Ai
- Sign up for a free account at leonardo.ai.
- Choose a model based on your goal, Phoenix for prompt precision, Lucid Origin for HD cinematic detail, or a third-party model for a specific style.
- Write a prompt describing the image or video you want.
- Use the real-time canvas to refine specific areas of the result.
- Train a custom model if you need consistent output across many images.
- Upgrade to a paid plan for more monthly tokens if you outgrow the free daily allowance.
Frequently asked questions
Is Leonardo.Ai free to use?
Yes, the free plan includes 150 Fast Tokens per day, though tokens do not roll over on that tier. Paid plans add monthly token pools that do roll over up to a cap.
Who owns the images Leonardo.Ai generates?
Leonardo.Ai states that paid subscribers retain full ownership and commercial rights to the images they generate.
What's the difference between Phoenix and Lucid Origin?
Phoenix is built around strong prompt adherence and readable in-image text. Lucid Origin targets high-fidelity, Full HD, cinematic-quality output and is also strong at in-image text for branded visuals.
Is Leonardo.Ai connected to Canva?
Yes, Canva acquired Leonardo.Ai in 2024, and Leonardo continues to operate its own platform while its models are integrated into parts of Canva's design tools.
Explore the models at Leonardo.Ai.