Adobe Firefly is Adobe's generative AI suite for creating and editing images, video, audio, and design assets. It runs as a standalone web app at firefly.adobe.com and is also built into Photoshop, Illustrator, and Adobe Express. It's aimed at designers, marketers, and content creators who want AI generation paired with the editing control Adobe is known for.
What does Adobe Firefly do?
Firefly generates images, video clips, vector graphics, and audio from text prompts, and it can edit existing images by removing objects, expanding backgrounds, or matching a style. Instead of relying on one model, Firefly gives you a single login to Adobe's own Firefly models plus partner models from Google, OpenAI, Runway, Kling AI, and others, so you can pick the right model for a given job.
Firefly is built around Adobe's commercially safe training approach, which matters for brands that need to license generated content without worrying about copyright disputes. It also connects directly into Photoshop and Illustrator, so a generated image can move straight into a professional editing workflow.
Core features
- Text to image and image to image generation across Adobe's own models and partner models like Gemini and GPT Image.
- AI video generation, including text to video and image to video, with control over resolution and aspect ratio.
- Generative Fill and object removal for editing existing photos without leaving the image editor.
- Firefly Boards, a collaborative canvas for collecting, remixing, and presenting AI generated concepts with a team.
- AI voice and music generation, including text to speech and licensed soundtrack generation for video projects.
- Video translation and dubbing that preserves tone and timing across languages.
- Custom Models, which let a brand train Firefly on its own images to keep a consistent visual style.
- Direct integration with Photoshop, Illustrator, and Adobe Express for moving generated assets into a full design workflow.
Use cases
Marketers and social media teams use Firefly to generate campaign visuals, product mockups, and social graphics quickly, then refine them in Photoshop or Adobe Express before publishing.
Other common uses include:
- Concepting mood boards and storyboards before a full production
- Generating b-roll, sound effects, and voiceovers for video content
- Producing consistent branded imagery with Custom Models
- Prototyping packaging or product designs before a photo shoot
Pricing
Firefly offers a free plan with limited daily generations, then paid individual plans: Standard at $9.99 a month for 2,000 monthly credits, Pro at $19.99 a month for 4,000 credits plus Photoshop and Adobe Express access, and Pro Plus at $49.99 a month, often discounted for the first year during current promotions, for 10,000 credits and broader access to premium models.
Business plans scale further, with per-license pricing running from roughly $19.99 a month up to $199.99 a month depending on credit volume and video model access, all billed annually.
How to use Adobe Firefly
- Go to firefly.adobe.com and sign in with an Adobe ID, or create one for free.
- Choose whether you want to generate an image, video, or audio, and pick a model from the dropdown.
- Type a text prompt describing what you want, or upload a reference image or sketch.
- Review the generated options and refine with edits like background expansion, object removal, or upscaling.
- Export the result or send it directly into Photoshop, Illustrator, or Adobe Express for further editing.
- Upgrade to a paid plan once you need more monthly credits or access to premium and partner models.
Frequently asked questions
Is Adobe Firefly free to use?
Yes. Firefly has a free plan with a limited number of daily generations across image, video, and audio models. Paid plans add monthly credits and unlock premium and partner models.
Is content generated by Firefly safe to use commercially?
Adobe designed Firefly to be commercially safe, meaning its own models are trained on licensed and public domain content. Content generated with certain partner models may carry different terms, which Adobe flags in the app.
What are Firefly credits?
Credits are the currency Firefly uses to track generations. Standard image generations use fewer credits than video or premium model generations, and each paid plan includes a set number of monthly credits.
Does Firefly work inside Photoshop?
Yes. Firefly's Generative Fill and other AI tools are built directly into Photoshop, Illustrator, and Adobe Express, so you can generate and edit without switching applications.
Adobe Firefly is available as a web app and inside Adobe's Creative Cloud apps.